Communicating Out Of A Crisis
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Product Specifications
Book Description
BOOK SUMMARY OF COMMUNICATING OUT OF A CRISIS The author offers a practical and professional approach to crisis management, examining the impact of a crisis and the threat of negative publicity to corporate reputation. The text includes six case studies of companies who have faced crisis and the lessons to be learnt from their respective approaches.
Book Specifications
ISBN-13 9780333720974
Language English
Binding Hard Bound
Publisher Macmillan Press Ltd
Publishing Date 1998-06-18
Product Edition 1