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Book Summary
The small-business guru behind Duct Tape Marketing and The Referral Engine
teaches readers how to establish lasting commitment in their employees,
customers, and businesses. Why are some companies able to generate committed,
long-term customers while others struggle to stay afloat? Why do the employees
of some organizations fully dedicate themselves while others punch the clock
without enthusiasm? By studying the ins and outs of companies that enjoy
extraordinary loyalty from customers and employees, John Jantsch reveals the
systematic path to discovering and generating genuine commitment. Jantsch's
approach is built on three foundational planks, which he calls the clarity path,
the culture patron, and the customer promise. He draws
- ISBN-13
- 9781591844877
- Language
- English
- Binding
- Hard Bound
- Publisher
- Portfolio Hardcover
- Publishing Date
- 2012-10-11
- Total Pages
- 256
The Commitment Engine: Teaching Your Business to Manage Itself
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Product Specifications
Book Summary
The small-business guru behind Duct Tape Marketing and The Referral Engine
teaches readers how to establish lasting commitment in their employees,
customers, and businesses. Why are some companies able to generate committed,
long-term customers while others struggle to stay afloat? Why do the employees
of some organizations fully dedicate themselves while others punch the clock
without enthusiasm? By studying the ins and outs of companies that enjoy
extraordinary loyalty from customers and employees, John Jantsch reveals the
systematic path to discovering and generating genuine commitment. Jantsch's
approach is built on three foundational planks, which he calls the clarity path,
the culture patron, and the customer promise. He draws
Book Specifications
- ISBN-13
- 9781591844877
- Language
- English
- Binding
- Hard Bound
- Publisher
- Portfolio Hardcover
- Publishing Date
- 2012-10-11
- Total Pages
- 256