About the Book: Click : How To Make What People Want
Every big project – whether it’s technology, sneakers or a neighbourhood café –
requires a big investment to get going. Unfortunately, most of them flop. Too
many teams waste time, money and opportunity because they follow the wrong
strategy and lose sight of what really matters: Do people want what you’re
making?
As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of
teams bring new products and services into the world. Click is their proven
system for starting projects the right way, to make better decisions and move
swiftly towards a solution that clicks