The different ways that social change happens, from unleashing to nudging to
social cascades.
How does social change happen? When do social movements take off? Sexual
harassment was once something that women had to endure; now a movement has risen
up against it. White nationalist sentiments, on the other hand, were largely
kept out of mainstream discourse; now there is no shortage of media outlets for
them. In this book, with the help of behavioral economics, psychology, and other
fields, Cass Sunstein casts a bright new light on how change happens.
Sunstein focuses on the crucial role of social norms--and on their frequent
collapse. When norms lead people