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Challenger Sale : How To Take Control Of The Customer Conversation
by Matthew Dixon, Brent Adamson (Author),
Penguin Uk (Publisher)
Product Specifications
Book Description
Whats the secret to sales success? If youre like most business leaders, youd say
its fundamentally about relationships-and youd be wrong. The best salespeople
dont just build relationships with customers. They challenge them.
The need to understand what top-performing reps are doing that their average
performing colleagues are not drove Matthew Dixon, Brent Adamson, and their
colleagues at Corporate Executive Board to investigate the skills, behaviors,
knowledge, and attitudes that matter most for high performance. And what they
discovered may be the biggest shock to conventional sales wisdom in decades.
Based on an exhaustive study of thousands of sales reps across multiple
industries and geographies,"The Challenger Sale"
Book Specifications
ISBN-13 9780670922857
Language English
Binding Trade Paper Back
Publisher Penguin Uk
Publishing Date 2013
Product Edition 1