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The Challenge of Effective Speaking (with CD-ROM and SpeechBuilder Express(TM)/InfoTrac)
by Rudolph F. Verderber, Kathleen S. Verderber (Author),
Wadsworth Publishing (Publisher)
Product Specifications
Book Description
THE CHALLENGE OF EFFECTIVE SPEAKING is a classic in the field. Written by true
teachers of public speaking who have been in the classroom for many years and
who have adapted their methods to best meet the needs of their changing student
body, this Thirteenth Edition stays true to what has made it a market-leading
text for hundreds of thousands of students. THE CHALLENGE OF EFFECTIVE SPEAKING
presents the speechmaking process in a six-step framework based on classical and
contemporary theory. The straightforward writing style and effective use of
examples enables students to understand and effectively perform key speechmaking
activities. The six-step framework emphasizes topic selection, audience
Book Specifications
ISBN-13 9780534646974
Language English
Binding Paper Back
Publisher Wadsworth Publishing
Publishing Date 2005-02-08
Total Pages 360