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CB6 (with CourseMate Printed Access Card)
by Barry J. Babin, Eric Harris (Author),
Cengage Learning (Publisher)
Product Specifications
Book Description
Created through a "student-tested, faculty-approved" review process with over
250 students and faculty, CB6 is an engaging and accessible solution to
accommodate the diverse lifestyles of today's learners at a value-based price.
Award-winning authors Babin and Harris cover essential topics of consumer
behavior through a unique concept-driven presentation enhanced by online
resources that appeal to today's students and encourage participation. New
end-of-part cases highlight today's challenges, and the latest statistics on
consumer behavior and contemporary examples reflect the most recent developments
in business. New content demonstrates how the recent recession, green marketing,
and natural disasters impact contemporary consumer behavior. Convenient
chapter-by-chapter student study cards help users easily transition to
Book Specifications
ISBN-13 9781285189475
Language English
Binding Paper Back
Publisher Cengage Learning
Publishing Date 2014-01-29
Total Pages 384