In this book, the author explains the four challenges to innovation that are
found in every business and organization. Then he reveals the nine "lives" of
innovation, offering practical ways to unleash it in our everyday lives. Unlike
other books, which talk about innovation in the abstract, Cats! is full of
simple yet profound information and anecdotes that can be used to spark the
curiosity and creativity within every employee and, thus, inspire innovative
approaches to ordinary situations.