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Buzz: Harness The Power Of Influence And Create Demand
Wiley, John & Sons, Incorporated (Publisher)
Product Specifications
Book Description
How to master the power of buzz
Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify
buzz and show how marketers can create and leverage it for the success of their
products and services. The world we inhabit is in constant flux, and the captive
audience on which advertisers relied for years no longer exists. Branding today
requires a flexibility and creativity that have thus far eluded many traditional
practitioners. When there is no clear forum for communicating your brand message
to the audience, you must have your audience do it for you. The authors show how
and why buzz works, examining case studies like Kate
Book Specifications
ISBN-13 9780471273455
Language English
Binding Hard Bound
Publisher Wiley, John & Sons, Incorporated
Publishing Date 2003-04-25
Product Edition 1st
Total Pages 246