Created through a "student-tested, faculty-approved" review process with over
2,000 students and faculty, BUSN is an engaging and accessible solution to
accommodate the diverse lifestyles of today's learners. Readers discover the
energy and excitement found in business today within the engaging and accessible
presentation found in BUSN. Designed specifically for today's learner, BUSN's
streamlined, riveting design presents the entire core Introduction to Business
topics in 17 succinct chapters, including a unique chapter on business
communication. BUSN directly connects readers with what's happening in business
today and how it will affect them. The book focuses on business principles most
important to the learner's success with less reading, more visuals,