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The Business Strategy Audit
by Vernal Della-Piana (Author),
Cambridge Strategy Publications Ltd (Publisher)
Product Specifications
Book Description
A successful business strategy involves assessing the current direction of the
business and comparing that course to the direction required to succeed in a
changing environment. The Business Strategy Audit provides you with the tools,
information and commitment you need to evaluate your company's current strategy.
The audit enables you to determine whether a change in your business strategy is
needed and what the necessary change should be. It ensures you can: *Conduct an
external environmental assessment *Complete an organisational assessment *Create
an audit plan and analyse the audit results *Implement a business strategy audit
based on the findings
Book Specifications
ISBN-13 9781902433684
Language English
Binding Paper Back
Publisher Cambridge Strategy Publications Ltd
Publishing Date 2001-12-31