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Book Summary
Based partly on IBM's own transformation, and partly on the transformations that
IBM has helped its clients to achieve, this ground-breaking book shows how
companies can increase sales and improve margins by introducing a range of
solutions. Drawing on IBM's extensive experience of working with clients all
over the world, the book is packed with examples from a diverse range of
industries. Highly readable and fast-paced, Business Solutions on Demand
emphasizes the fact that for today's business to compete and survive, it has to
exceed the expectations of its customers. This is a stimulating read for
business leaders, sales and marketing professionals and all those committed
- ISBN-13
- 9780749447694
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2007
- Product Edition
- 1
Business Solutions On Demand How To Transform From A Product Led To A Service Led Company
by Mark Cerasale, Merlin Stone (Author),
Kogan Page India Private Limited (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
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Product Specifications
Book Summary
Based partly on IBM's own transformation, and partly on the transformations that
IBM has helped its clients to achieve, this ground-breaking book shows how
companies can increase sales and improve margins by introducing a range of
solutions. Drawing on IBM's extensive experience of working with clients all
over the world, the book is packed with examples from a diverse range of
industries. Highly readable and fast-paced, Business Solutions on Demand
emphasizes the fact that for today's business to compete and survive, it has to
exceed the expectations of its customers. This is a stimulating read for
business leaders, sales and marketing professionals and all those committed
Book Specifications
- ISBN-13
- 9780749447694
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2007
- Product Edition
- 1