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Business Solutions On Demand How To Transform From A Product Led To A Service Led Company
by Mark Cerasale, Merlin Stone (Author),
Kogan Page India Private Limited (Publisher)
Product Specifications
Book Description
Based partly on IBM's own transformation, and partly on the transformations that
IBM has helped its clients to achieve, this ground-breaking book shows how
companies can increase sales and improve margins by introducing a range of
solutions. Drawing on IBM's extensive experience of working with clients all
over the world, the book is packed with examples from a diverse range of
industries. Highly readable and fast-paced, Business Solutions on Demand
emphasizes the fact that for today's business to compete and survive, it has to
exceed the expectations of its customers. This is a stimulating read for
business leaders, sales and marketing professionals and all those committed
Book Specifications
ISBN-13 9780749447694
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2007
Product Edition 1