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Book Summary
About the Book: Business Research Methods
This best-selling text continues in its ninth edition to provide the most
current and comprehensive coverage of business research. Its student-friendly
design contains numerous examples illustrating real-world research in
management, marketing, finance, accounting, and other business areas. Business
research methods, 9E, is the ideal text for undergraduate and first year MBA
courses in marketing, management, or Quantitative studies.......
About the Book: Business Research Methods
This best-selling text continues in its ninth edition to provide the most
current and comprehensive coverage of business research. Its student-friendly
design contains numerous examples illustrating real-world research in
management, marketing, finance, accounting, and other business areas. Business
research methods, 9E, is the ideal text for undergraduate and first year MBA
courses in marketing, management, or Quantitative studies.......