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Book Summary
About the Book: Business Research Methods
"This book is designed to discuss in a lucid and easy-to-understand manner, the
theory as well as applied aspects of business research. With many examples from
the Indian context and a number of application exercises covering various
research tools and techniques, it will fulfill the requirements of the students
as well as teachers of the subject. Designed to serve primarily as a text-book
for business management students, it will also be useful as reference book by
practising managers and researchers in various fields."
Contents
1. Business Research: An Overview
2. Research Methods, Problems and Hypothesis
3. Business Research Designs
4. Methods and
- ISBN-13
- 9781259005039
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw Hill Education
- Publishing Date
- 2015
- Product Edition
- 1
Business Research Methods
by Sl Gupta, Hitesh Gupta (Author),
Mcgraw Hill Education (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹851₹865You save ₹14
Product Specifications
Book Summary
About the Book: Business Research Methods
"This book is designed to discuss in a lucid and easy-to-understand manner, the
theory as well as applied aspects of business research. With many examples from
the Indian context and a number of application exercises covering various
research tools and techniques, it will fulfill the requirements of the students
as well as teachers of the subject. Designed to serve primarily as a text-book
for business management students, it will also be useful as reference book by
practising managers and researchers in various fields."
Contents
1. Business Research: An Overview
2. Research Methods, Problems and Hypothesis
3. Business Research Designs
4. Methods and
Book Specifications
- ISBN-13
- 9781259005039
- Language
- English
- Binding
- Paper Back
- Publisher
- Mcgraw Hill Education
- Publishing Date
- 2015
- Product Edition
- 1