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Business Research Methods
by Sl Gupta, Hitesh Gupta (Author),
Mcgraw Hill Education (Publisher)
Product Specifications
Book Description
About the Book: Business Research Methods
"This book is designed to discuss in a lucid and easy-to-understand manner, the
theory as well as applied aspects of business research. With many examples from
the Indian context and a number of application exercises covering various
research tools and techniques, it will fulfill the requirements of the students
as well as teachers of the subject. Designed to serve primarily as a text-book
for business management students, it will also be useful as reference book by
practising managers and researchers in various fields."
Contents
1. Business Research: An Overview
2. Research Methods, Problems and Hypothesis
3. Business Research Designs
4. Methods and
Book Specifications
ISBN-13 9781259005039
Language English
Binding Paper Back
Publisher Mcgraw Hill Education
Publishing Date 2015
Product Edition 1