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Product Specifications
Book Summary
Equally suitable for academic and professional courses and for those developing
small businesses, this book provides 26 assignments that cover all aspects of
business planning, from creating a competitive business strategy through to
forecasting sales volume and value.
The new edition includes new material on how to come up with a winning business
idea, strategies for planning growth, and reviewing product or service
propositions. It also features new and updated case studies and online
resources.
ISBN-13
9780749472832
Language
English
Binding
Paper Back
Publisher
Kogan Page
Publishing Date
2015-01-28
Total Pages
352
The Business Plan Workbook: A Practical Guide to New Venture Creation and Development
Equally suitable for academic and professional courses and for those developing
small businesses, this book provides 26 assignments that cover all aspects of
business planning, from creating a competitive business strategy through to
forecasting sales volume and value.
The new edition includes new material on how to come up with a winning business
idea, strategies for planning growth, and reviewing product or service
propositions. It also features new and updated case studies and online
resources.