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The Business Plan Workbook: A Practical Guide to New Venture Creation and Development
Kogan Page (Publisher)
Product Specifications
Book Description
Equally suitable for academic and professional courses and for those developing
small businesses, this book provides 26 assignments that cover all aspects of
business planning, from creating a competitive business strategy through to
forecasting sales volume and value.
The new edition includes new material on how to come up with a winning business
idea, strategies for planning growth, and reviewing product or service
propositions. It also features new and updated case studies and online
resources.
Book Specifications
ISBN-13 9780749472832
Language English
Binding Paper Back
Publisher Kogan Page
Publishing Date 2015-01-28
Total Pages 352