MRP: ₹14577
₹11473
₹ 3104 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 10899Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 10326Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
Providing the most current and complete treatment of business-to-business
marketing, this comprehensive market leader captures and integrates the latest
developments in market analysis, relationship management, supply chain
management, marketing strategy development, and electronic commerce. Popular in
both the United States and Europe since its first edition, the text provides
expanded treatment of relationship strategies, the technology adoption life
cycle, strategy formulation in high-tech industries, new product and service
development for business markets, and Internet strategies.
- ISBN-13
- 9780324190434
- Language
- English
- Binding
- Hard Bound
- Publisher
- Cengage Learning
- Publishing Date
- 2003-03
- Product Edition
- 8th Revised edition
- Total Pages
- 744
Business Marketing Management: A Strategic View Of Industrial And Organizational Markets
by Michael D. Hutt, Thomas W. Speh (Author),
Cengage Learning (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Business Marketing Management: A Strategic View Of Industrial And Organizational Markets₹11473This item
Maarikaadu₹63
Natyamayuri₹63Total for 3 items₹11599₹14717You save ₹3118
Product Specifications
Book Summary
Providing the most current and complete treatment of business-to-business
marketing, this comprehensive market leader captures and integrates the latest
developments in market analysis, relationship management, supply chain
management, marketing strategy development, and electronic commerce. Popular in
both the United States and Europe since its first edition, the text provides
expanded treatment of relationship strategies, the technology adoption life
cycle, strategy formulation in high-tech industries, new product and service
development for business markets, and Internet strategies.
Book Specifications
- ISBN-13
- 9780324190434
- Language
- English
- Binding
- Hard Bound
- Publisher
- Cengage Learning
- Publishing Date
- 2003-03
- Product Edition
- 8th Revised edition
- Total Pages
- 744