About the Book: Business Management in New Perspective
In this edition, authors have focused on the key issues of management in the
changing paradigm from a strategic and conceptual perspective, using relevant
papers and articles of reputed academicians internationally to expand upon the
traditional management practices with new dimensions so that management can be
rethought as a subject in new perspective. Using articles and cases studies from
real companies they offered a well-balanced look at both services and
manufacturing sectors. There accessible and understandable editing style makes
this edition ideally suited to those willing to redefine management in their own
ways at various academic and corporate levels.