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Book Summary
The Ninth Edition of this bestselling introductory text features a completely
up-to-date, comprehensive survey of the functional areas of business:
management, marketing, accounting, finance, and information technology. Core
topics highlighted within these areas include ethics and social responsibility,
forms of business ownership, small business concerns, and international issues.
New coverage in the Ninth Edition more closely examines economics, the role of
teams, customer relationship management, and globalization. In addition to
updating and revitalizing the content, the authors have redesigned the entire
textbook program to highlight its strengths as the most accessible and student
friendly program on the market. The "Your Guide to an A" passkey ensures student
success and
- ISBN-13
- 9780618770915
- Language
- English
- Binding
- Hard Bound
- Publisher
- Cengage Learning
- Publishing Date
- 2006-12
- Product Edition
- 9th Edition
- Total Pages
- 816
Business, Library Edition
Frequently bought together
Total for 3 items₹25482₹32813You save ₹7331
Product Specifications
Book Summary
The Ninth Edition of this bestselling introductory text features a completely
up-to-date, comprehensive survey of the functional areas of business:
management, marketing, accounting, finance, and information technology. Core
topics highlighted within these areas include ethics and social responsibility,
forms of business ownership, small business concerns, and international issues.
New coverage in the Ninth Edition more closely examines economics, the role of
teams, customer relationship management, and globalization. In addition to
updating and revitalizing the content, the authors have redesigned the entire
textbook program to highlight its strengths as the most accessible and student
friendly program on the market. The "Your Guide to an A" passkey ensures student
success and
Book Specifications
- ISBN-13
- 9780618770915
- Language
- English
- Binding
- Hard Bound
- Publisher
- Cengage Learning
- Publishing Date
- 2006-12
- Product Edition
- 9th Edition
- Total Pages
- 816