How can colleges and universities navigate their way between shrinking
commitments and the increasing expectations of their students? Does the answer
lie in taking a more business-like approach? This extraordinary resource
considers the costs and benefits to both public and private institutions and to
society when academe embraces business models for improving cost-efficiency,
marketing, hiring practices, and customer service.
Bringing together a diverse team of contributors from the academic and business
worlds, "The Business of Higher Education" offers 35 essays in three volumes.
The first volume explores issues of leadership and culture, the second focuses
on management and fiscal strategies, and the third volume takes up issues