About the Book: Business Environment
The volume introduces and examines the Business Environment Model and presents
methods of appraisal to examine the model, allowing students to view the
business environment both internally and externally. It will help students to
understand how business Organizations operate in political, social,
technological, legal, and economic environments. Due to an increase in
Globalization of business, a chapter has been dedicated to the international
business environment, allowing students to connect what they have learnt in a
broader global context. The book is planned to provide a logical treatment of
the business environment in the Indian as well as international context. It will
be