The second edition of the book carries a holistic approach on the business
environment (both Indian and global) with a contemporary and pragmatic appeal
for learners. The text provides an incisive insight into the subject via simple,
elegant and explicit presentation that ties theory logically and rigorously with
the practical aspects bearing on business environment. Divided into 24 chapters,
this thoroughly revised book dexterously assimilates the latest statistics of
the national as well as global perspectives to enhance a broader understanding
of the concepts and their applications. This is purely a text intended for the
undergraduate and postgraduate students of Commerce and Management. Besides, the
book is of