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Book Summary
About the Book: Business Communication: Process and Product, 11th Edition
Welcome to the Indian Adaptation of a widely respected and best-selling
textbook in the field of business communication; carefully adapted to reflect
the cultural, corporate, and academic context of India, while retaining the
strengths that have made this book a trusted resource worldwide! In this Indian
adaptation, the integrity of the original content and the pedagogical strengths
that make this book a classroom favorite worldwide are preserved while enriching
it with local insight and practical perspectives from the Indian business
landscape.
About the Author: Mary Ellen Guffey, Dana Loewy, Vineeta Dwivedi
Mary Ellen Guffey, PhD from UCLA,
- ISBN-13
- 9789366605036
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt Ltd
- Publishing Date
- 2025
- Product Edition
- 11
- Total Pages
- 636
Business Communication : Process & Product
by Mary Ellen Guffey, Dana Loewy (Author),
Cengage Learning India Pvt Ltd (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
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Product Specifications
Book Summary
About the Book: Business Communication: Process and Product, 11th Edition
Welcome to the Indian Adaptation of a widely respected and best-selling
textbook in the field of business communication; carefully adapted to reflect
the cultural, corporate, and academic context of India, while retaining the
strengths that have made this book a trusted resource worldwide! In this Indian
adaptation, the integrity of the original content and the pedagogical strengths
that make this book a classroom favorite worldwide are preserved while enriching
it with local insight and practical perspectives from the Indian business
landscape.
About the Author: Mary Ellen Guffey, Dana Loewy, Vineeta Dwivedi
Mary Ellen Guffey, PhD from UCLA,
Book Specifications
- ISBN-13
- 9789366605036
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt Ltd
- Publishing Date
- 2025
- Product Edition
- 11
- Total Pages
- 636