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Business Communication : Process & Product
by Mary Ellen Guffey, Dana Loewy (Author),
Cengage Learning India Pvt Ltd (Publisher)
Product Specifications
Book Description
About the Book: Business Communication: Process and Product, 11th Edition
Welcome to the Indian Adaptation of a widely respected and best-selling
textbook in the field of business communication; carefully adapted to reflect
the cultural, corporate, and academic context of India, while retaining the
strengths that have made this book a trusted resource worldwide! In this Indian
adaptation, the integrity of the original content and the pedagogical strengths
that make this book a classroom favorite worldwide are preserved while enriching
it with local insight and practical perspectives from the Indian business
landscape.
About the Author: Mary Ellen Guffey, Dana Loewy, Vineeta Dwivedi
Mary Ellen Guffey, PhD from UCLA,
Book Specifications
ISBN-13 9789366605036
Language English
Binding Paper Back
Publisher Cengage Learning India Pvt Ltd
Publishing Date 2025
Product Edition 11
Total Pages 636