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Book Summary
About the Book: Business Communication
Scholars note that effective communication leads to success, and rightly so. In
todays competitive world, with more organizations in the market, a greater
number of stakeholders and higher expectations, the need for effective
communication is being sensed more than ever before. In this context, employees
and organizations, excelling in business and outperforming their competitors
through multiple skill sets, too have echoed the significance of the primary
skill—precise and effective communication
. This book on Business Communication, now in its Third Edition, hinges on
multidimensional aspects—ranging from understanding to the application of
principles to practices such as listening, speaking, exhibiting correct body
language in
About the Book: Business Communication
Scholars note that effective communication leads to success, and rightly so. In
todays competitive world, with more organizations in the market, a greater
number of stakeholders and higher expectations, the need for effective
communication is being sensed more than ever before. In this context, employees
and organizations, excelling in business and outperforming their competitors
through multiple skill sets, too have echoed the significance of the primary
skill—precise and effective communication
. This book on Business Communication, now in its Third Edition, hinges on
multidimensional aspects—ranging from understanding to the application of
principles to practices such as listening, speaking, exhibiting correct body
language in