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Business To Business Market Research
by Ruth Mcneil (Author),
Kogan Page India Private Limited (Publisher)
Product Specifications
Book Description
Practical and authoritative, this book is the definitive guide to B2B market
research. Taking a clear, step-by-step approach, it describes and explains the
various tools, techniques and processes of research that are undertaken entirely
within the business sphere.
Topical and up-to-date, Business to Business Market Research contains the very
latest thinking on research techniques, the use of market research and global
activity. Ruth McNeil encourages readers to learn from the experience of others,
develop core skills and apply market research effectively.
Part of the Market Research in Practice series and published in association with
the Market Research Society Business to Business Market Research is an
invaluable guide for
Book Specifications
ISBN-13 9780749447700
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2006
Product Edition 1