₹350
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 333Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 315Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
Practical and authoritative, this book is the definitive guide to B2B market
research. Taking a clear, step-by-step approach, it describes and explains the
various tools, techniques and processes of research that are undertaken entirely
within the business sphere.
Topical and up-to-date, Business to Business Market Research contains the very
latest thinking on research techniques, the use of market research and global
activity. Ruth McNeil encourages readers to learn from the experience of others,
develop core skills and apply market research effectively.
Part of the Market Research in Practice series and published in association with
the Market Research Society Business to Business Market Research is an
invaluable guide for
- ISBN-13
- 9780749447700
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2006
- Product Edition
- 1
Business To Business Market Research
by Ruth Mcneil (Author),
Kogan Page India Private Limited (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹476₹490You save ₹14
Product Specifications
Book Summary
Practical and authoritative, this book is the definitive guide to B2B market
research. Taking a clear, step-by-step approach, it describes and explains the
various tools, techniques and processes of research that are undertaken entirely
within the business sphere.
Topical and up-to-date, Business to Business Market Research contains the very
latest thinking on research techniques, the use of market research and global
activity. Ruth McNeil encourages readers to learn from the experience of others,
develop core skills and apply market research effectively.
Part of the Market Research in Practice series and published in association with
the Market Research Society Business to Business Market Research is an
invaluable guide for
Book Specifications
- ISBN-13
- 9780749447700
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2006
- Product Edition
- 1