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Book Summary
About the Book: Be: A No-Bullsh t Guide
"Build your confidence, increase your value, and make a lasting impact?a brand
authenticity expert shares her most powerful secrets.
Everyone in marketing is talking "authenticity." Which means making a personal
or professional brand should be simpler than ever, right? What could be easier
than "being yourself?"
Simple? Sure. But easy? Not so much.
Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity
owns its imperfections and takes responsibility for mistakes. It shows up on the
good and bad days. In short, authenticity feels scary. No wonder we try to brand
ourselves as someone else we
- ISBN-13
- 9781649630285
- Language
- English
- Binding
- Paper Back
- Publisher
- Sounds True
- Publishing Date
- 2021-11-11
- Product Edition
- 1
- Total Pages
- 272
Be : A No Bullshit Guide
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Product Specifications
Book Summary
About the Book: Be: A No-Bullsh t Guide
"Build your confidence, increase your value, and make a lasting impact?a brand
authenticity expert shares her most powerful secrets.
Everyone in marketing is talking "authenticity." Which means making a personal
or professional brand should be simpler than ever, right? What could be easier
than "being yourself?"
Simple? Sure. But easy? Not so much.
Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity
owns its imperfections and takes responsibility for mistakes. It shows up on the
good and bad days. In short, authenticity feels scary. No wonder we try to brand
ourselves as someone else we
Book Specifications
- ISBN-13
- 9781649630285
- Language
- English
- Binding
- Paper Back
- Publisher
- Sounds True
- Publishing Date
- 2021-11-11
- Product Edition
- 1
- Total Pages
- 272