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Be : A No Bullshit Guide
by Jessica Zweig (Author),
Sounds True (Publisher)
Product Specifications
Book Description
About the Book: Be: A No-Bullsh t Guide
"Build your confidence, increase your value, and make a lasting impact?a brand
authenticity expert shares her most powerful secrets.
Everyone in marketing is talking "authenticity." Which means making a personal
or professional brand should be simpler than ever, right? What could be easier
than "being yourself?"
Simple? Sure. But easy? Not so much.
Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity
owns its imperfections and takes responsibility for mistakes. It shows up on the
good and bad days. In short, authenticity feels scary. No wonder we try to brand
ourselves as someone else we
Book Specifications
ISBN-13 9781649630285
Language English
Binding Paper Back
Publisher Sounds True
Publishing Date 2021-11-11
Product Edition 1
Total Pages 272