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Product Specifications
Book Summary
"Good to Great is about turning good results into great results; Built to Last
is about turning great results into an enduring great company." so write Jim
Collins and Jerry Porras in this groundbreaking book that shatters myths,
provides new insights, and gives practical guidance to those who would like to
build landmark companies that stand the test of time.
Drawing upon a six-year research project at the Stanford University Graduate
School of Business, Collins and Porras took eighteen truly exceptional and
long-lasting companies and studied each company in direct comparison to one of
its top competitors. They examined the companies from their very beginnings to
the present
ISBN-13
9780060589059
Language
English
Binding
Audio, CD, DVD, MP3, MP4
Publisher
HarperCollins Publishers
Publishing Date
2004-11-02
Product Edition
Abridged
Built to Last: Successful Habits of Visionary Companies
"Good to Great is about turning good results into great results; Built to Last
is about turning great results into an enduring great company." so write Jim
Collins and Jerry Porras in this groundbreaking book that shatters myths,
provides new insights, and gives practical guidance to those who would like to
build landmark companies that stand the test of time.
Drawing upon a six-year research project at the Stanford University Graduate
School of Business, Collins and Porras took eighteen truly exceptional and
long-lasting companies and studied each company in direct comparison to one of
its top competitors. They examined the companies from their very beginnings to
the present