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Built to Last: Successful Habits of Visionary Companies
Product Specifications
Book Description
"Good to Great is about turning good results into great results; Built to Last
is about turning great results into an enduring great company." so write Jim
Collins and Jerry Porras in this groundbreaking book that shatters myths,
provides new insights, and gives practical guidance to those who would like to
build landmark companies that stand the test of time.
Drawing upon a six-year research project at the Stanford University Graduate
School of Business, Collins and Porras took eighteen truly exceptional and
long-lasting companies and studied each company in direct comparison to one of
its top competitors. They examined the companies from their very beginnings to
the present
Book Specifications
ISBN-13 9780060589059
Language English
Binding Audio, CD, DVD, MP3, MP4
Publisher HarperCollins Publishers
Publishing Date 2004-11-02
Product Edition Abridged