About the Book: Buildit: Ubharte Bharat Mein Blinkit Ke Nirman Ki Kahani
Build. Break. Adapt. Persevere.
Sometime in early 2014, Albinder Singh Dhindsa set out to build a better way to
deliver groceries across India—driven by urgency and belief, and with no
fallback plan.
What followed was a crash course in navigating a complex social and economic
landscape, rife with unreliable infrastructure and supply chains, the
instability of a rapidly evolving gig economy, capital that arrived with its own
risks and pigeon-poop problems in his warehouses.
With no playbook to rely on, Albinder wrote his own in real time: pivoting fast,
making high-stakes bets and