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Building Winning Brands
by Gurudev Prasad, Suharsh Dikshit (Author),
Wyzr Content Pvt Ltd (Publisher)
Product Specifications
Book Description
About the Book: Building Winning Brands
What is a brand, and why should you care? How to create brand loyalty in times
of choice abundance? Why do you need to build a personal brand? How to market to
women and why do brands get it wrong? When should brands speak up and when
should they shut up? As times evolve, so do the questions that bother marketers,
but the answers are rooted in fundamentals that stay constant. In Building
Winning Brands, the authors have shown how these brand fundamentals, applied
with common sense, can address the increasingly complex marketing problems of
the current world. The authors draw
Book Specifications
ISBN-13 9788198484659
Language English
Binding Paper Back
Publisher Wyzr Content Pvt Ltd
Publishing Date 2025-06-27
Product Edition 1
Total Pages 240