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Building The Value Machine
by Peter Cheverton (Author),
Kogan Page India Private Limited (Publisher)
Product Specifications
Book Description
Review ‘Map the customer's activity cycle. . . Apt read for the
customer-focused'.
-The Hindu Business line
Building the Value Machine describes the type of business that many aspire to
â€" a business able to align its internal functions (commercial, technical,
operational) in order to collaborate with its key customers in the creation of
real and unique value, and all for mutual benefit.
The challenge is to find the "right organizational structures", the "right
planning and operational processes", and to place all of that under the "right
kind of leadership", in order to create the "right kind of value" â€" the kind
that will be good for the
Book Specifications
ISBN-13 9780749460891
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2010
Product Edition 1