In Building Sustainable Competitive Advantage Dhirendra Kumar shows how the
Enterprise Excellence (EE) philosophy is a holistic approach for leading an
enterprise to total excellence. It does this by focusing on achieving
sustainable significant growth in revenue and profitability, reducing the
business cycle time, strategically managing the enterprise risk and focusing on
the needs of the customer. There may be various organizations within an
enterprise but they must all focus on meeting or exceeding customer needs.
Therefore, EE is an integrated approach affecting every employee, every
functional area and strategy within the organization. Enterprise risk must be
identified, assessed and prioritized; developing a growth strategy proposal
which leadership has