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Building Strong Brands
by David A Aaker (Author),
Pocket Books (Publisher)
Product Specifications
Book Description
Using real brand-building case studies, this groundbreaking book describes how
companies can increase brand identity by thinking 'out-of-the-box'.
Book Specifications
ISBN-13 9781849830409
Language English
Binding Paper Back
Publisher Pocket Books
Publishing Date 2010
Product Edition 1