Building Strong Brands
Building Strong Brands
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Book Summary
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
ISBN-13
9781849830409
Language
English
Binding
Paper Back
Publisher
Pocket Books
Publishing Date
2010
Product Edition
1

Building Strong Brands

by David A Aaker (Author),
Pocket Books (Publisher)
fictionfantasyyoung adultaward winning

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Product Specifications
Book Summary
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
Book Specifications
ISBN-13
9781849830409
Language
English
Binding
Paper Back
Publisher
Pocket Books
Publishing Date
2010
Product Edition
1