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Book Summary
The only way forward for business success is creating a memorable brand and
fixing it in the consumer's mind. Branding Your Business will help you to do
this by explaining the whole branding process in easy-to-follow terms. Providing
essential, practical advice for independent business owners looking to increase
recognition of their company, it covers topics such as
• What a brand is • The role of perception and emotion • Using the five
senses to drive your brand • Creating your Brand Halo TM • Communicating
your brand
Based around the theory that a brand is the total perception a customers has of
company, its products or services,
- ISBN-13
- 9780749454692
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2008
- Product Edition
- 1
Branding Your Business - Promoting Your Business Attracting Customers & Standing Out In The Mar
by James Hammond (Author),
Kogan Page India Private Limited (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Branding Your Business - Promoting Your Business Attracting Customers & Standing Out In The Mar₹364This item
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Natyamayuri₹63Total for 3 items₹490₹535You save ₹45
Product Specifications
Book Summary
The only way forward for business success is creating a memorable brand and
fixing it in the consumer's mind. Branding Your Business will help you to do
this by explaining the whole branding process in easy-to-follow terms. Providing
essential, practical advice for independent business owners looking to increase
recognition of their company, it covers topics such as
• What a brand is • The role of perception and emotion • Using the five
senses to drive your brand • Creating your Brand Halo TM • Communicating
your brand
Based around the theory that a brand is the total perception a customers has of
company, its products or services,
Book Specifications
- ISBN-13
- 9780749454692
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2008
- Product Edition
- 1