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Book Summary
A successful business must create a memorable brand and fix it in the consumer's
mind. "Branding Your Business" helps entrepreneurs do this by explaining the
whole branding process in easy-to-follow terms, photos and illustrations.
Providing practical help instead of academic theories, it explains what a brand
is and what it is not, how to conduct a "DIY" brand audit, and how to use
marketing communication and psychological principles to make an impact.
Based on the theory that a brand is the total perception a customer has about a
company, its products, and its services, "Branding Your Business" reveals what
to do to create and manage successful
- ISBN-13
- 9780749462963
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2011-04-15
- Product Edition
- 1
Branding Your Business
by James Hammond (Author),
Kogan Page India Private Limited (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹387₹415You save ₹28
Product Specifications
Book Summary
A successful business must create a memorable brand and fix it in the consumer's
mind. "Branding Your Business" helps entrepreneurs do this by explaining the
whole branding process in easy-to-follow terms, photos and illustrations.
Providing practical help instead of academic theories, it explains what a brand
is and what it is not, how to conduct a "DIY" brand audit, and how to use
marketing communication and psychological principles to make an impact.
Based on the theory that a brand is the total perception a customer has about a
company, its products, and its services, "Branding Your Business" reveals what
to do to create and manage successful
Book Specifications
- ISBN-13
- 9780749462963
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2011-04-15
- Product Edition
- 1