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Book Summary
Brand success = business success.
A simple equation, but as no two brands are the saame, identifying what those
winning qualities are is not easy. And given that the whole point of branding is
to create a distinct identity, it's absurd to look for a single magic formula.
Matt Haig has now set himself the controversial task of identifying the world's
top 100 brands.
But there are hundreds of successful brands, so what influenced the author's
choice? He applied a range of criteria not simply financial success but
longevity, technological advancement, new product development, workplace
revolution, mass communication, and other seismic global achievements. The
brands are also
- ISBN-13
- 9780749444396
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2005
- Product Edition
- 1
Brand Royalty
by Matt Haig (Author),
Kogan Page India Private Limited (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹490₹535You save ₹45
Product Specifications
Book Summary
Brand success = business success.
A simple equation, but as no two brands are the saame, identifying what those
winning qualities are is not easy. And given that the whole point of branding is
to create a distinct identity, it's absurd to look for a single magic formula.
Matt Haig has now set himself the controversial task of identifying the world's
top 100 brands.
But there are hundreds of successful brands, so what influenced the author's
choice? He applied a range of criteria not simply financial success but
longevity, technological advancement, new product development, workplace
revolution, mass communication, and other seismic global achievements. The
brands are also
Book Specifications
- ISBN-13
- 9780749444396
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page India Private Limited
- Publishing Date
- 2005
- Product Edition
- 1