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Brand Royalty
by Matt Haig (Author),
Kogan Page India Private Limited (Publisher)
Product Specifications
Book Description
Brand success = business success.
A simple equation, but as no two brands are the saame, identifying what those
winning qualities are is not easy. And given that the whole point of branding is
to create a distinct identity, it's absurd to look for a single magic formula.
Matt Haig has now set himself the controversial task of identifying the world's
top 100 brands.
But there are hundreds of successful brands, so what influenced the author's
choice? He applied a range of criteria not simply financial success but
longevity, technological advancement, new product development, workplace
revolution, mass communication, and other seismic global achievements. The
brands are also
Book Specifications
ISBN-13 9780749444396
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2005
Product Edition 1