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Brand Rejuvenation
by Jean_Marc Lehu (Author),
Kogan Page India Private Limited (Publisher)
Product Specifications
Book Description
The potential power of a brand is phenomenal, yet at some point in their lives,
all brands begin to look old or lose their potency. Some are usurped by younger
brands more in tune with the zeitgeist; others just grow tired or wear
themselves out; still others lose direction and become separated from their
target audience.
In this book, Jean-Marc Lehu examines the challenges faced by existing brands
trying to avoid brand stagnation and explains how they can be re-energized and
re-focussed to regain power in the marketplace.
About Author:
Jean-Marc Lehu is Associate Marketing Professor at Panthéon Sorbonne
University. He is also a consultant in marketing and communications
Book Specifications
ISBN-13 9780749448950
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2007
Product Edition Paperback Ed
Total Pages 272