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Book Summary
The book builds a case that a customer's experiences with a brand have to
harmonise. It takes a lot more to win over savvy buyers than a clever ad or a
catchy slogan, enligthens the book.
- ISBN-13
- 9788177221770
- Language
- English
- Binding
- Hard Bound
- Publisher
- Dreamtech Press India Pvt Ltd
- Publishing Date
- 2006
- Product Edition
- 1
Brand Harmony
by Steve Yastrow (Author),
Dreamtech Press India Pvt Ltd (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹506₹539You save ₹33
Product Specifications
Book Summary
The book builds a case that a customer's experiences with a brand have to
harmonise. It takes a lot more to win over savvy buyers than a clever ad or a
catchy slogan, enligthens the book.
Book Specifications
- ISBN-13
- 9788177221770
- Language
- English
- Binding
- Hard Bound
- Publisher
- Dreamtech Press India Pvt Ltd
- Publishing Date
- 2006
- Product Edition
- 1