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Brand Equity Management
by Paul Martin (Author),
Global Vision Publishing House (Publisher)
Product Specifications
Book Description
About the Book: Brand Equity Management
The purpose of this revised edition is to elaborate the main issues of managing
brand equity. In order to achieve this purpose, author examines conceptual
evolution of brand equity; framework of managing brand equity; and different
ways to leverage and measure brand equity. In this thought-provoking work, Paul
Martin, an international authority on brand management and marketing, provides
the most comprehensive model for strategic brand management to date. With
hundreds of examples and case studies of brands throughout the world, Martin
deals with the very essence and culture of branding and provides an overall
philosophy for every aspect of brand management......
Book Specifications
ISBN-13 9788182205574
Language English
Binding Hard Bound
Publisher Global Vision Publishing House
Total Pages 274