MRP: ₹960
₹806
₹ 154 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 766Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 725Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
About the Book: Brand Equity Management
The purpose of this revised edition is to elaborate the main issues of managing
brand equity. In order to achieve this purpose, author examines conceptual
evolution of brand equity; framework of managing brand equity; and different
ways to leverage and measure brand equity. In this thought-provoking work, Paul
Martin, an international authority on brand management and marketing, provides
the most comprehensive model for strategic brand management to date. With
hundreds of examples and case studies of brands throughout the world, Martin
deals with the very essence and culture of branding and provides an overall
philosophy for every aspect of brand management......
- ISBN-13
- 9788182205574
- Language
- English
- Binding
- Hard Bound
- Publisher
- Global Vision Publishing House
- Total Pages
- 274
Brand Equity Management
by Paul Martin (Author),
Global Vision Publishing House (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹932₹1100You save ₹168
Product Specifications
Book Summary
About the Book: Brand Equity Management
The purpose of this revised edition is to elaborate the main issues of managing
brand equity. In order to achieve this purpose, author examines conceptual
evolution of brand equity; framework of managing brand equity; and different
ways to leverage and measure brand equity. In this thought-provoking work, Paul
Martin, an international authority on brand management and marketing, provides
the most comprehensive model for strategic brand management to date. With
hundreds of examples and case studies of brands throughout the world, Martin
deals with the very essence and culture of branding and provides an overall
philosophy for every aspect of brand management......
Book Specifications
- ISBN-13
- 9788182205574
- Language
- English
- Binding
- Hard Bound
- Publisher
- Global Vision Publishing House
- Total Pages
- 274