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Book Summary
The global phenomenon that has sold 3.6 million copies, is published in a
record-breaking 44 languages and is a bestseller across five continents--now
updated and expanded with new content
In this perennial bestseller, embraced by organizations and industries
worldwide, globally preeminent management thinkers W. Chan Kim and Renee
Mauborgne challenge everything you thought you knew about the requirements for
strategic success. Recognized as one of the most iconic and impactful strategy
books ever written, Blue Ocean Strategy, now updated with fresh content from the
authors, argues that cutthroat competition results in nothing but a bloody red
ocean of rivals fighting over a shrinking profit pool. Based on a
- ISBN-13
- 9781625274496
- Language
- English
- Binding
- Hard Bound
- Publisher
- Harvard Business School Publishing
- Publishing Date
- 2015-02-03
- Product Edition
- 1
Blue Ocean Strategy - How To Create Uncontested Market Space & Make The Competition Irrelevant
by Chan Kim W, Renee Mauborgne (Author),
Harvard Business School Publishing (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Blue Ocean Strategy - How To Create Uncontested Market Space & Make The Competition Irrelevant₹1135This item
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Product Specifications
Book Summary
The global phenomenon that has sold 3.6 million copies, is published in a
record-breaking 44 languages and is a bestseller across five continents--now
updated and expanded with new content
In this perennial bestseller, embraced by organizations and industries
worldwide, globally preeminent management thinkers W. Chan Kim and Renee
Mauborgne challenge everything you thought you knew about the requirements for
strategic success. Recognized as one of the most iconic and impactful strategy
books ever written, Blue Ocean Strategy, now updated with fresh content from the
authors, argues that cutthroat competition results in nothing but a bloody red
ocean of rivals fighting over a shrinking profit pool. Based on a
Book Specifications
- ISBN-13
- 9781625274496
- Language
- English
- Binding
- Hard Bound
- Publisher
- Harvard Business School Publishing
- Publishing Date
- 2015-02-03
- Product Edition
- 1