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Product Specifications
Book Summary
About the Book: Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire
Confidence and Seize New Growth
The New York Times bestseller
No. 1 Wall Street Journal bestseller
Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy,
the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim
and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to
move beyond competing, how to inspire peoples confidence and seize new growth,
guiding you step by step through how to take your organization from a red ocean,
crowded with competition,
ISBN-13
9781509832217
Language
English
Binding
Paper Back
Publisher
Pan
Publishing Date
2022-12-08
Product Edition
1
Total Pages
336
Blue Ocean Shift : Beyond Competing Proven Steps To Inspire Confidence & Seize New Growth
About the Book: Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire
Confidence and Seize New Growth
The New York Times bestseller
No. 1 Wall Street Journal bestseller
Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy,
the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim
and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to
move beyond competing, how to inspire peoples confidence and seize new growth,
guiding you step by step through how to take your organization from a red ocean,
crowded with competition,