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Book Summary
About the Book: Blue Ocean Shift: Beyond Competing-Proven Steps to Inspire
Confidence and Seize New Growth
Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy,
the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim
and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to
move beyond competing, inspire your peoples confidence, and seize new growth,
guiding you step-by-step through how to take your organization from a red ocean
crowded with competition to a blue ocean of uncontested market space. By
combining the insights of human psychology with practical market-creating tools
and
- ISBN-13
- 9781509832194
- Language
- English
- Binding
- Trade Paper Back
- Publisher
- Macmillan
- Publishing Date
- 2020-09-17
- Product Edition
- 1
- Total Pages
- 336
Blue Ocean Shift : Beyond Competing Proven Steps To Inspire Confidence & Seize New Growth
by Chan Kim W, Renee Mauborgne (Author),
Macmillan (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
About the Book: Blue Ocean Shift: Beyond Competing-Proven Steps to Inspire
Confidence and Seize New Growth
Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy,
the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim
and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to
move beyond competing, inspire your peoples confidence, and seize new growth,
guiding you step-by-step through how to take your organization from a red ocean
crowded with competition to a blue ocean of uncontested market space. By
combining the insights of human psychology with practical market-creating tools
and
Book Specifications
- ISBN-13
- 9781509832194
- Language
- English
- Binding
- Trade Paper Back
- Publisher
- Macmillan
- Publishing Date
- 2020-09-17
- Product Edition
- 1
- Total Pages
- 336