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Book Summary
The collection you need to create more blue oceans.
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language
of business with their pathbreaking blue ocean strategy, a model for creating
uncontested markets that unlock new demand and new opportunities for growth.
This book brings together three of their classic blue ocean strategy articles,
all first published in Harvard Business Review.
Blue Ocean Strategy highlights the distinct differences between market-competing
(red ocean) and market-creating (blue ocean) strategy and what it takes to
create the new markets of tomorrow.
In Red Ocean Traps, Kim and Mauborgne reveal the faulty assumptions that keep
managers tethered to existing
- ISBN-13
- 9781633697379
- Language
- English
- Binding
- Hard Bound
- Publisher
- Harvard Business Review Press
- Publishing Date
- 2019-08-06
- Product Edition
- 1
- Total Pages
- 144
Blue Ocean Classic
by Chan Kim W, Renee A Mouborgne (Author),
Harvard Business Review Press (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹686₹739You save ₹53
Product Specifications
Book Summary
The collection you need to create more blue oceans.
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language
of business with their pathbreaking blue ocean strategy, a model for creating
uncontested markets that unlock new demand and new opportunities for growth.
This book brings together three of their classic blue ocean strategy articles,
all first published in Harvard Business Review.
Blue Ocean Strategy highlights the distinct differences between market-competing
(red ocean) and market-creating (blue ocean) strategy and what it takes to
create the new markets of tomorrow.
In Red Ocean Traps, Kim and Mauborgne reveal the faulty assumptions that keep
managers tethered to existing
Book Specifications
- ISBN-13
- 9781633697379
- Language
- English
- Binding
- Hard Bound
- Publisher
- Harvard Business Review Press
- Publishing Date
- 2019-08-06
- Product Edition
- 1
- Total Pages
- 144