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Book Summary
From China to India to Nigeria, e-commerce is entering a golden era in countries
that were long left out of the e-commerce gold rush experienced in the West. If
the story of the first twenty years of e-commerce's growth was set in developed
markets, the story of the next twenty years will be set in emerging ones. The
rise of e-commerce in emerging markets is being driven by three major trends:
widespread internet adoption, a rising middle class, and, most importantly,
innovative new business models that serve the needs of local customers better
than the models used by western e-commerce giants.
Six Billion Shoppers takes readers on
- ISBN-13
- 9781250088673
- Language
- English
- Binding
- Hard Bound
- Publisher
- St. Martin's Press
- Publishing Date
- 2017-09-26
- Total Pages
- 256
Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
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Product Specifications
Book Summary
From China to India to Nigeria, e-commerce is entering a golden era in countries
that were long left out of the e-commerce gold rush experienced in the West. If
the story of the first twenty years of e-commerce's growth was set in developed
markets, the story of the next twenty years will be set in emerging ones. The
rise of e-commerce in emerging markets is being driven by three major trends:
widespread internet adoption, a rising middle class, and, most importantly,
innovative new business models that serve the needs of local customers better
than the models used by western e-commerce giants.
Six Billion Shoppers takes readers on
Book Specifications
- ISBN-13
- 9781250088673
- Language
- English
- Binding
- Hard Bound
- Publisher
- St. Martin's Press
- Publishing Date
- 2017-09-26
- Total Pages
- 256