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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
by Porter Erisman (Author),
St. Martin's Press (Publisher)
Product Specifications
Book Description
From China to India to Nigeria, e-commerce is entering a golden era in countries
that were long left out of the e-commerce gold rush experienced in the West. If
the story of the first twenty years of e-commerce's growth was set in developed
markets, the story of the next twenty years will be set in emerging ones. The
rise of e-commerce in emerging markets is being driven by three major trends:
widespread internet adoption, a rising middle class, and, most importantly,
innovative new business models that serve the needs of local customers better
than the models used by western e-commerce giants.
Six Billion Shoppers takes readers on
Book Specifications
ISBN-13 9781250088673
Language English
Binding Hard Bound
Publisher St. Martin's Press
Publishing Date 2017-09-26
Total Pages 256