Big ideas for Small Businesses provides you with the skills and tools to grow
your business and shows you how to inspire your people to actively pursue
opportunities for growth.
· Includes numerous case examples of start-up companies displaying ambition,
courage, and persistence to achieve outstanding business success.
· Describes the human elements of managing and how individuals' attitudes,
states of mind, and overall ways of thinking can decide the outcome of business
plans.
· Shows approaches to creating opportunities for small businesses in a tough
competitive environment by identifying emerging, neglected, or overlooked market
segments.
· Focuses on the actions and counteractions that can outthink, outmaneuver, and
outwin larger competitors.
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