About the Book: Behavioural Finance and Investment Strategies
Behavioural finance, as a part of behavioural economics, is the study of
effects of psychology on investors and financial markets. It focuses on
explaining why investors often appear to lack self-control, act against their
own best interest, and make decisions based on personal biases instead of facts.
In recent years, behavioural finance has been embraced in the academic and
financial community as a sub-field of behavioural economics, influenced by
economic psychology. By showing how, when, and why behaviour deviates from
rational expectations, behavioural finance provides a blueprint to help everyone
make better and more rational decisions when it comes