Of Late, Behavioral Economics Has Evolved As A Sub Discipline Of Economics,
Which Questioned The Fundamental Assumptions Of Traditional Economic Theory
Regarding Human Rationality And Economic Behavior. Behavioral Economics Is Based
On The Psychological Underpinnings Explaining Human Economic Behavior And
Decision-Making. It Attempts To Bridge The Gaps In Neoclassical Economic Theory
By Blending Psychological, Biological And Ecological Aspects Into Fundamental
Economic Theory Towards Reducing Inconsistencies Encountered In Analyzing
Decision-Making Models. Behavioral Economics Deals With Those Aspects Of
Economic Analysis, Which Were Either Ignored Or Ruled Out By Traditional
Economic Researchers. This Inter-Disciplinary Concept Drew The Attention Of The
World-Class Researchers, Including Nobel Laureates, Rendering Immense Value To
The Fields Of