Winners in business aren't the ones who do the most things; the winners are the
ones who do the most important things Be the Best at What Matters Most is about the one essential strategy for
business leaders, entrepreneurs, owners, managers and those who want to be one.
Simplify, focus, and win by outperforming all your competition on those things
that create real value for the customer. This is about substance, not flash, and
the ultimate wow factors of high quality performance, consistency and relentless
improvement.
* Thought provoking questions, activities, and action steps are built into
every section of the book
*