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Basic Marketing
by William Perreault (Author),
Tatamcgrawhill (Publisher)
Product Specifications
Book Description
Shows how to make the marketing decisions that a manager must make in deciding
what customers to focus on and how best to meet their needs. This book extends
the strategy planning approach, integrating concepts with the marketing strategy
planning model.
Book Specifications
ISBN-13 9780071281041
Language English
Binding Paper Back
Publisher Tatamcgrawhill
Publishing Date 2008