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Book Summary
Shows how to make the marketing decisions that a manager must make in deciding
what customers to focus on and how best to meet their needs. This book extends
the strategy planning approach, integrating concepts with the marketing strategy
planning model.
- ISBN-13
- 9780071281041
- Language
- English
- Binding
- Paper Back
- Publisher
- Tatamcgrawhill
- Publishing Date
- 2008
Basic Marketing
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Product Specifications
Book Summary
Shows how to make the marketing decisions that a manager must make in deciding
what customers to focus on and how best to meet their needs. This book extends
the strategy planning approach, integrating concepts with the marketing strategy
planning model.
Book Specifications
- ISBN-13
- 9780071281041
- Language
- English
- Binding
- Paper Back
- Publisher
- Tatamcgrawhill
- Publishing Date
- 2008