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Basic Marketing
Bookswagon (Publisher)
Product Specifications
Book Description
About the Book: Basic Marketing
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and
LearnSmart provides an integrated teaching and learning solution for presenting
the four Ps framework and managerial orientation with a strategy planning focus.
The Perreault franchise was the pioneer of the "four Ps" in the introductory
marketing course. The unifying focus of Basic Marketing has always been on how
to make marketing decisions in deciding what customers to focus on and how best
to meet their needs. Consistent with our belief in continuous quality
improvement, this edition has been critically revised, updated, and rewritten to
reflect new concepts, new examples, recent "best practices,
Book Specifications
ISBN-13 9781259060762
Language English
Binding Paper Back
Publisher Bookswagon
Publishing Date 2013-04
Total Pages 784