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Fundamentals of Managerial Economics: Basic Economics for Managers
by Mark Hirschey (Author),
Thomson South-Western (Publisher)
Product Specifications
Book Description
The Eighth Edition of this market-leading text continues its tradition of
providing a solid foundation of economic understanding for use in managerial
decision making. It offers a practical treatment of economic theory and analysis
in an intuitive, algebra-based format. Its focus is on presenting those aspects
of economic theory and analysis that are most relevant to students of business
administration, and a wide variety of examples and simple numerical problems are
used to illustrate the application of managerial economics to a vast assortment
of practical situations. The nature of the decision process and the role
economic analysis plays in that process are emphasized throughout. This revision
is designed
Book Specifications
ISBN-13 9780324311556
Language English
Binding Paper Back
Publisher Thomson South-Western
Publishing Date 2005-10-05
Product Edition International Ed
Total Pages 666