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Book Summary
Knowledge of Asian business is dominated by conventional wisdom, much of which
has achieved the status of myth. Bestselling author Michael Backman has
researched beneath the surface to reveal the things that you need to know about
Asian business and society. Using a wealth of examples, case studies and
anecdotes, he provides a revealing and unconventional picture based around key
business themes. Business, business culture and culture are entwined to draw the
reader from the outside into becoming an Asian insider. Written in the author's
direct, sharp style, "The Asian Insider" is a fascinating read for anyone
wishing to get to grips with Asian business and understand
- ISBN-13
- 9781403916570
- Language
- English
- Binding
- Hard Bound
- Publisher
- Palgrave Foundations
- Publishing Date
- 2004-04-05
- Product Edition
- 1
Asian Insider
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Product Specifications
Book Summary
Knowledge of Asian business is dominated by conventional wisdom, much of which
has achieved the status of myth. Bestselling author Michael Backman has
researched beneath the surface to reveal the things that you need to know about
Asian business and society. Using a wealth of examples, case studies and
anecdotes, he provides a revealing and unconventional picture based around key
business themes. Business, business culture and culture are entwined to draw the
reader from the outside into becoming an Asian insider. Written in the author's
direct, sharp style, "The Asian Insider" is a fascinating read for anyone
wishing to get to grips with Asian business and understand
Book Specifications
- ISBN-13
- 9781403916570
- Language
- English
- Binding
- Hard Bound
- Publisher
- Palgrave Foundations
- Publishing Date
- 2004-04-05
- Product Edition
- 1